THE PHILADELPHIA CONTRIBUTIONSHIP

UX/UI

Founded by Benjamin Franklin in 1752, The Philadelphia Contributionship (TPC) is the longest-tenured insurance company in the country. TPC provides insurance protection that puts people first through personal service, strong partnerships, and an unmatched history of financial stability.

The main goal of this redesign was to appeal to first-time homebuyers, mainly in the Gen X and Millennial demographic. With these users in mind, I designed the site to be fully responsive, intuitive, accessible, and action-oriented. As a part of the website project, I also expanded their color palette and updated the visual system by sourcing and creating illustrations to correlate with their products and services.

Client
The Philadelphia Contributionship

Role
Lead Designer

Team
Lyquix

Recognition
GD USA 2024 Digital Design Award