SIEGFRIED YOUTH LEADERSHIP PROGRAM

UXUI & Brand Refresh

The Siegfried Youth Leadership Program® (SYLP) is dedicated to empowering young people to own their futures and make an impact. Since 2016, SYLP has hosted in-school and multi-school events focusing on leadership topics like dreams, character ethics, mindset, and courage.

SYLP sought a branding refresh to better align with its growing audience. The original brand leaned too juvenile for its demographic of middle and high schoolers. The updated brand embraces bold, exciting colors and a handcrafted aesthetic that feels personal and authentic. Custom illustrations combined with pen marks and sketchbook-style doodles evoke the creativity and energy of a student’s notebook.

The redesigned website is centered around the Impact Report, a dynamic showcase of SYLP’s achievements. Featuring animated data visualizations, scroll-triggered highlights, and immersive storytelling, the report engages users while effectively communicating SYLP’s mission. The result is a visually striking and interactive presentation.

Client
Siegfried Youth Leadership Program

Role
Lead Designer

Team
Lyquix